Hth Group Branding_
“HTH Group” is an industry association of 23 independent air-technological enterprises with 500 employees.
As the core of the brand strategy we developed the motto “network thinking”. It sums up their organisational structure and “helping-hand” attitude and established a basis for the annually changing design of their catalogue, trade fair stands and animations.
Tasks: Strategy and Branding, Redesign of Visual Identity and Logo, Art-Direction
Media: Stationary, Brochures and Flyers, Fact Sheets and Catalogues, Webdesign and Animation, 2011 – 2017
Results: We provided “HTH Group” with an identity system, that was easily adaptable by all regional members and easily recognisable in nationwide communication, supporting their role as the biggest wholesaler of air-control systems and producer of air-technological components in Germany.
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